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The Growth Of Social Media Advertising
A recent study presented by The Pivot Conference found that 67% of companies already use social networks to advertise and publicize their services, while 18% are planning to implement these activities...
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Mayo Clinic Health 2.0 Initiatives Provide Hispanic Community Options
Mayo Clinic announced the launch of a Spanish Twitter and a Spanish Facebook Page for the Hispanic community last month. With this initiative, the non-profit health organization plans to expand the...
View ArticleThe Hispanic Ad Of The Week: “Madres y Comadres”
This month Kmart launched its first brand-produced Spanish video series distributed through YouTube for U.S. Latina moms. “Madres y Comadres” is an eight-part original Spanish-language miniseries...
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The Challenge Of Measuring ROI in Social Media
HubSpot, the Internet marketing software company, recommends companies start thinking about how their marketing agency measures ROI for a marketing campaign. Measuring the ROI is not an easy task and...
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Hispanic Community Key Target For Music Industry Advertising
New trends are always surrounding the Music industry, especially in the technology arena. A few weeks ago, for example, the “streaming” music service Spotify exceeded expectations with their launch in...
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Hispanics and African Americans: the most committed to online causes
According to a recent study, it appears that the Hispanic and African American communities are more likely to utilize social media when collaborating regarding social causes. The study was conducted at...
View ArticleBloomberg’s Hurricane Irene Warning Typifies Spanish Outreach
During Hurricane Irene, New York City Mayor Michael Bloomberg tried to give a speech in Spanish to alert Hispanic residents about the dangers of the hurricane. However, an honest effort to reach...
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10 Key Goals In Social Media Advertising
Social Media advertising is integrated into most marketing strategies. In fact, 38% of advertisers always integrate social media functionality into their campaigns, and 34% do it frequently. Only 2% of...
View Article“I Had Cancer”: A Paradigm in Health 2.0
Social networks have become important meeting points and support tools for people who have some type of disease. In our previous article on health and social media, we already addressed the current...
View ArticleFacebook Reinvents Itself With A New Profile And Music And TV Applications
Today Facebook introduced new features that will be implemented soon. At the F8 Conference, a Facebook developer event in San Francisco, the social network surprised everyone with new features and...
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